Social Media Video Production

Social media production involves creating video content that is mobile first. It encompasses ideation, strategy, and production the same as other video forms. However, it should be optimised and filmed with certain techniques for maximum engagement across the relevant social channels for your business and campaign.

Social media videography is the art of creating compelling videos that essentially are tailored for social media platforms. They should focus on storytelling, shareability, and of course authenticity. You need to really understand your audience and where they’ll be viewing your content from. Do you need to tell a story in a short space of time on carousels, stories or a mixture? With this knowledge you can capture the right style of videography.

Creating a product video specifically for social media needs to showcase your product's features and the benefits to your customers in a visually appealing, but most importantly, relatable way. You should work closely with a creative producer and your marketing manager to formulate a strategy based on your users persona and the goals for the product. Depending on the channel, your users engage for different reasons and in different ways, therefore to create a product marketing video you need to understand how it solves your users problem and showcase that through visuals, text, animations etc through story.

Video media production refers to the process of creating video content for various media, including social platforms, television, and digital channels, with an emphasis on high-quality production and engaging storytelling. Each form of content has its niche and relevancy depending on your audience and goals so be sure to work with an agency that can support and navigate each platforms intricacies.

A social video producer is someone who specialises in curating video content that can be tailored specifically to a multitude of social media platforms. They understand the nuances of online audience behaviour and platform algorithms. A social video producer will curate content for your business that is relevant and style specific, whilst still being on brand.

They will have a deep knowledge of each platform's features and characteristics. A social media video editor is able to take the same footage and edit multiple versions - curating tailored content that aligns with different audience behaviours. For example, a video on Linkedin might be more formal, with talking to camera style shots to feel thought leadership led. Compared to Tiktok, where there will be fast-paced cuts, text on screen and fuelled by it’s music. Each has their place and it's important to understand which is best for your audience before curating.

Video production encompasses the entire process of creating videos, including pre-production, filming, or shooting as our creatives call it, and post-production. VS., ‘Videography’ which typically refers to the act of capturing video footage, focusing purely on the filming aspect. For example, to create a video you’ll initiate a video production that involves videography.

People create videos on social media to communicate, entertain, educate, and connect with their audience. Videos are a powerful medium for storytelling and engagement and can show the human side to your business, fostering trust in your audiences, generating meaningful conversations around your brand and therefore boosting engagement and conversions.

The salary of social media video editors can vary widely based on factors like experience and location, but also whether they work as a freelancer or part of an agency. To be transparent, RCCO offers an in-depth breakdown of services and flexible rates for social media video production and editing so you can make informed decisions.

To create a video production, you will need a video producing team to walk you through several steps, including ideation, strategy, scriptwriting, shooting, editing, and post-production. Our team at RCCO will guide you through the entire process of creating compelling video content with our in-house, professional grade kit and experienced team.

An influencer's main goal is to conceptualise and create content that resonates with their audience. They can collaborate with video production experts like RCCO to do so - we’d capture, edit, and optimise their videos for social media sharing - but often they work alone. Influencer’s generally film and edit their own content for many reasons. For example, if they’re just starting out, it’s cheaper! Also, it keeps the turnaround time much quicker. But mostly, it’s for authenticity. Influencers are their brand and therefore they know how to best capture their audience over consistent touch points through time.