Rebranding Agency
Sometimes a brand needs a fresh start to capture new customers or to re-engage older ones. RCCO’s rebranding can transform your current brand into a powerful narrative that drives growth and builds stronger customer connections.
Consultation and assessment
Schedule a session with RCCO's rebranding experts to evaluate your brand position. Our detailed assessment identifies strengths, uncovers areas for improvement, and aligns your brand vision with market opportunities. This sets the stage for a rebranding strategy that reflects your business goals.
Customised brand strategy
Our collaborative approach ensures we create the right level of rebrand around your needs; sometimes all you need is a refresh of what you have, or maybe we'll dive deep and create something new. This strategy encompasses market trends, audience needs, and your unique brand identity.
Brand transformation journey
Our team of skilled rebranding consultants and creatives works closely with you to bring your rebrand to life, providing you with guidelines to live and breathe through for the most holistic impact.
Features and benefits of rebranding:
Embrace change and beat the competition
As a specialised B2B rebranding agency, we understand the market dynamics. Our expertise in rebranding ensures your digital presence resonates with evolving customer needs.
Perfect your brand message
RCCO’s rebranding experts focus on honing your brand's core message. Sometimes you just can't quite get the right message across. As a leading rebrand consultancy, we know how to strengthen your brand and business personality to tell your story.
Turn challenges into opportunities
Rebranding with RCCO transforms your hurdles into wins. As your rebranding agency, our consultants strategise to spotlight your strengths, pivot effectively, and secure your market position.
"Working with RCCO has been amazing for Ad-Lib.io. They have helped us grow by crafting our narrative, producing amazing identity assets and always delivering top quality work!"
Oli Marlow Thomas
Founder, Ad-Lib.io
Ad-Lib.io, a creative SaaS platform, who partnered with us for over three years, and scaled from a few employees to selling for $100M.
FAQs
If you’re thinking about it, then it’s likely the time to rebrand. However, the level of rebranding might vary – but the fact it’s crossed your mind means something isn’t working. So, shake things up! To answer the question more directly, you can’t put a time limit on it – it often depends on the industry. Companies that are in very fast moving industries where everything is constantly changing and evolving – like tech – need to rebrand more often. You can read more about brand strategy here.
A rebrand crafted with care by a professional rebranding agency will definitely rejuvenate your brand. However, if it’s done poorly, rebranding comes with risks like losing customer recognition or alienating customers with a strong connection to your current brand. There's a delicate balance between introducing a fresh identity and retaining the essence that loyal customers value. That’s why we recommend working with an agency to ensure it’s done right!
Rebranding is a critical step for a company that signals growth and new directions. It presents an opportunity to captivate new markets and re-engage with existing customers. A successful rebrand acts as a powerful PR tool. It refreshes the company's image and offers a narrative that can attract media attention and consumer interest. For businesses noticing a shift in their industry or a dip in engagement, rebranding can be the spark that reignites their brand's appeal.