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Client
Ad-Lib.io
Year
2018-22
Services
Creative Partnership
Brand Identity
Sales Assets
Website Design
Webflow
Product UI Design
Animation
Credits
Brand Identity - RCCO
UX / UI Design - Marta Croce, Karol Tylke
Webflow - RCCO
Animation - Casilda
From pitch to product, brand to build. RCCO was tasked with creating a brand identity that would grow as Ad-Lib.io did. It needed to be established enough that the brand would be instantly recognisable and have a clear, unified message. However, it had to be flexible enough to scale up as the company did and fit the multiple touch points.
All of our work with Ad-Lib.io has ensured their innovative, groundbreaking, technically complex product is easily understood by their clients, from CEOs to creatives. Simplicity is key. We turned complicated into simple and ensured the company is consistently applying their brand. Ad-Lib became Ad-Lib.io, Decision Tree became Personalize and nascent UI was reimagined to be user-friendly through interactions and simplified screens.
The partnership
Our incredible journey with Ad-Lib spanned five years, from their inception to a groundbreaking exit with a sale exceeding $100 million. In that time, we embarked on a transformative partnership that laid the foundation for their success story. We supported multiple high-value pitches and event keynotes, delivering bespoke presentation designs. We also rolled out globally accessible templates that empowered their teams to create pitches and marketing content with ease.
Branding
A combination mark that blends wordmark and icon, usage of the standalone icon increases the usability of the mark for secondary touch points. Strong contrasting primary colours help differentiate
Ad-Lib.io from other tech brands reliant on blues. A bright and complimentary secondary palette including gradients provides depth and breadth.
The extended colour palette combined with strong illustration and simplified UI visuals style lends itself to hero images, web content, animation, and video.
Product UI
We translated the brand into a product UI design system, enabling Ad-Lib.io to easily scale their feature releases and roll-out a v2 platform design. The core goals were to simplify user flows while providing delight to the user, such as playful success animations. We built components in Figma and prototyped the interactions to support the engineering teams in fast development and testing.
Website
This is a scalable website for a growing brand, the Ad-Lib.io site was built with adaptability and future-proofing in mind. RCCO developed a solid foundation upon which the Ad-Lib.io team were able to build. We created a scalable platform using Webflow as the CMS so the Ad-Lib.io team were empowered to continue creating exciting new content and landing pages, with minimal extra cost and turnaround times.To bring the site to life we used Lotte animations and page interactions to bring movement and energy to content and illustrations. Playful elements and strong brand identity across all the designs communicate that this is a company that understands the creative and media industry.
More than a partnership
Supplying our expertise where Ad-Lib’s team needed it the most. We supported multiple high-value pitches and event keynotes, delivering bespoke presentation designs. We also rolled out globally accessible templates that empowered their teams to create pitches and marketing content with ease.
Oli Marlow Thomas
Founder, Ad-Lib.io
“ Working with RCCO has been amazing for Ad-Lib.io. They have helped us craft our narrative, produced amazing assets and always deliver top quality work! ”
