Client
Think with Google
Year
2022
Services
Copywriting
Illustration
Animation
Credits
Copywriting - Julia Burns
Creative Direction & Design - Marta Croce
Illustration - Tor Ewen
Animation - RCCO
We were challenged by Think with Google to simplify their lessons on YouTube for marketers. We were provided with long-form article content and data from their UK Culture and Trends report. We found that video inspires a sense of community and authenticity, but what are the secrets behind gaining 1BN+ views in a month?
We combined data with human visuals to create three episodes of the YouTube Lessons series. The episodes included stories and learnings from famous YouTubers such as Joe Wicks and Mr Beast. We ensured that the collection utilised Think with Google’s style while bringing YouTube to the forefront.
Animation
The design focussed on human and authenticity as much as possible to truly represent what YouTube is all about. We created flowing animations with transitions from creators, to data, and typography highlighting the key points.
