Client
PureGym
Year
2019-23
Services
Video Production
Credits
Creative Director - Tom Baker
Creative Lead - Angela Bruce
Producer - Giorgia Gray
PureGym have been pioneering the future of fitness for years, recently becoming the UK’s largest gym chain. We have been a trusted creative and video partner to PureGym since 2019 through their growth journey, supporting multiple business pillars from brand campaigns, to recruitment films, HR animations, franchise social content, in-gym promotional videos and television ads.
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Our creative partnership with PureGym is an ongoing commitment to provide high quality and inspiring storytelling for both internal and external audiences. Since 2019 we have supported a transformation of PureGym’s business which has led to them growing their estate to over 370 gyms in the UK and successfully expanding into new markets such as Denmark, Saudi Arabia and America.
Just Another Year to Get Stronger
A unique documentary that tells the story of how PureGym navigated the closure of all their gyms during the pandemic, and the impact this had on the physical and mental health of the nation.
Free to Be
An animated culture film about the PureGym values, that champion their staff to feel ‘Free to Be’ themselves’.
The National Relay
A non stop relay race across the UK where PureGym staff ran, swam, cycled the length of the UK, connecting all their gyms from Aberdeen to Plymouth. Our high energy brand film and social assets helped PureGym raise over £300k for Mental Health UK.
Launching PureGym in Saudi Arabia
Dedicated male and female launch films that present PureGym as a stylish and high-tech space to exercise, enabling the brand to succeed in a differing yet high potential market.
Rise and Shine
Showcasing individual stories for pride month that focused around seven inspiring ambassador stories from PureGym’s diverse workforce. ‘Rise’ encourages people to step up and become better allies. ‘Shine’ for LGBTQ+ people means acceptance and feeling free to be your authentic self.
Humphrey Cobbold
CEO, PureGym
“I’m not often lost for words. You have captured the spirit and essence of our people brilliantly.”
