Client
Loyaltek Group
Year
2021
Services
Brand Identity
Social Media
Web Design
Credits
Brand Identity - Sara Poljak
UX / UI Design - Gabriella Johnston
Webflow - Steve Pearse
Application - RCCO Engineering
Giftify was the first of five brands in the Loyaltek group requiring a rebrand and website. This initiative was to pivot the company into a market-leading stance, with new materials that reflected the growth and product evolution at Giftify. We took onboard their mission to “raise our customer’s profile, one gift card at a time”.
Starting with the basics, we built an identity to define Giftify in the market. This grew into it’s digital form with creation of the new marketing website. We applied a clear design ethos based on collaborative workshops with stakeholders. We loved pushing the brand, and took on the challenge of creating a Gift Card app, where users can truly find a gift that is “always the perfect size”.
The playfully connected logotype evolved into a flowing graphic device that could complement elements. We utilised a combination of friendly illustrations with sector-related photography to embed the brand’s personality. From physical events to digital spaces, Giftify’s tagline of “always the perfect size” underpinned the project.
Branding • UX/UI Design •Webflow • Illustration • App
The website embedded the brand’s playfulness while simplifying the user journey to discover product information. Creating for scale, we introduced localisation support covering over 7 languages. We developed and integrated a bespoke app that enables users to find Gift Cards for shopping centres local to the recipient.
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Shannon Rollins
Global Marketing Manager, Loyaltek Group
“Thanks to the whole RCCO Creative team for making our dreams come true. [They had] the experience and creativity to develop exactly what we need.”
